Privacy Policy

Ember is built for people who want to preserve what matters. Our mission is to help you capture, organize, and share meaningful memories while keeping your information private and under your control.

Here’s our privacy approach in plain language:

You own your content. The things you save in Ember are for you and the people you choose to share with.
We do not sell your personal information.
No generalized AI training by default. We do not use your private content to train generalized AI models unless you explicitly opt in.
We use trusted infrastructure to run Ember. That includes communications providers like Twilio to send verification codes and invitations, and analytics tools to understand what’s working and improve the product.
You can opt out. If you receive an invitation text and do not want more, you can reply STOP where applicable or email us to suppress your number.

This Privacy Policy explains how Ember Studios, Inc. (“Ember,” “we,” “us,” or “our”) collects, uses, and shares information when you use Ember and our website located at ember.build (collectively, the “Service”).

If you have questions or requests, contact us at privacy@ember.build.

1) Information We Collect

A. Information you provide

Account information: name, email address, and other profile details you choose to provide.
Phone number: if you add a phone number to your account or use SMS-based features.
User content: content you upload, create, or save in Ember, including text entries, attachments, and other materials you choose to store.

B. SMS, invitations, and verification data

When you use SMS features, including verification and invitations, we may process:

Phone numbers, including numbers you provide and numbers provided by other users to send invitations.
SMS metadata and logs: timestamps, sender and recipient, delivery status, routing information, and related logs.
SMS content: we process message content only to transmit messages such as verification codes and invitations. We do not store SMS message bodies in the Service. Our communications providers may temporarily process message content to deliver messages and support reliability and troubleshooting.

C. Usage, device, and technical data

Device and log data: IP address, device identifiers, browser type, app version, crash logs, and diagnostic data.
Cookies and similar technologies: used for core functionality and to understand Service usage.

D. Analytics information

We may use analytics tools to understand how the Service is used and improve it. These tools may collect information such as device identifiers, pages viewed, and events within the Service.

2) How We Use Information

We use information to:

Provide, operate, maintain, and improve the Service.
Create and display your stored content within Ember.
Authenticate users and secure accounts, including SMS verification codes.
Send SMS invitations to join Ember when an existing user provides a phone number for that purpose.
Communicate with you about the Service, such as account notices, security alerts, and support.
Monitor performance, debug issues, and analyze usage.
Prevent fraud, abuse, and unauthorized access.
Comply with legal obligations and enforce our terms.

Verification and transactional messages: If you provide your phone number, we may send SMS messages for authentication and account security, such as one-time passcodes.
Invitations: If an Ember user enters your phone number to invite you to Ember, we may send you an SMS invitation on that user’s behalf. We use the phone number to send the invitation and maintain invite logs such as delivery status.
Opt-out: You can opt out of future invitation or other non-essential texts by following the instructions in the message, for example replying STOP. You can also contact us at privacy@ember.build to request that we suppress your number from future invitations.
Message and data rates: Standard message and data rates may apply depending on your carrier and plan.

4) AI / Model Training

By default, we do not use your private content to train generalized AI models.

We may use automated processing to provide product features, for example organizing or summarizing information within your account, but we do not use your content to train generalized models unless we provide a clear opt-in choice.

We do not sell your personal information.

We may share information in the following situations:

A. Service providers (processors)

We use third-party vendors to help operate the Service, such as hosting, databases, analytics, and customer support tooling. They process information on our behalf and under our instructions.

B. Communications providers (Twilio)

We use Twilio to enable SMS and verification features. Twilio may process:

Phone numbers
Message metadata and logs, including timestamps, routing, and delivery status
Message content as needed to transmit messages

C. Legal, safety, and compliance

We may disclose information if we believe it is necessary to comply with law or legal process, protect the rights, safety, or security of Ember or others, or prevent fraud and abuse.

D. Business transfers

If Ember is involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction, subject to standard protections.

6) Data Retention

We retain information for as long as necessary to provide the Service and for legitimate business purposes, such as compliance, dispute resolution, and security.

Account information: retained while your account is active and as needed afterward for legal and security purposes.
User content: retained until you delete it, or until your account is deleted, subject to limited retention in backups.
SMS logs: we retain invitation and verification metadata and logs for security, fraud prevention, compliance, and reliability.
Backups: deleted data may persist in encrypted backups for a limited period before being purged.

7) Security

We use reasonable administrative, technical, and organizational safeguards designed to protect information. No system is completely secure, and we cannot guarantee absolute security.

8) Your Choices and Rights

Depending on where you live, you may have rights to access, correct, delete, or receive a copy of your personal information.

You can request access or deletion by contacting privacy@ember.build. We may verify your identity before responding.

9) Cookies and Analytics

We use cookies and similar technologies for core functionality and analytics. You can control cookies through your browser settings, and you may be able to opt out of certain analytics depending on the provider and your device settings.

10) International Processing

Your information may be processed in countries where we or our service providers operate. We take steps designed to protect your information consistent with applicable law.

11) Children’s Privacy

The Service is not directed to children under 13, or the minimum age required in your jurisdiction. We do not knowingly collect personal information from children.

12) Changes to This Policy

We may update this Privacy Policy from time to time. We will update the Effective Date and may provide additional notice where required.

13) Contact Us

Ember Studios, Inc.
Email: team@ember.build